A method, apparatus, and service station for providing a location-based transportation information service. The method for providing a location-based traffic information service includes receiving a traffic message indicating a traffic condition, determining a traffic information service station matching the traffic message in terms of location, and dispatching the traffic message to the matched traffic information service station such that the traffic message is broadcasted within the service range of the matched traffic information service station. Corresponding apparatus and traffic information service station are also disclosed. According to embodiments of the present invention, a location-specific real-time traffic information service can be provided.