Power consumption of CAM devices is reduced during compare operations between a search key and data stored in the device's array by reducing the amount of electric charge by which the match line is discharged during mismatch conditions. More specifically, for some embodiments, each row of the CAM array includes circuitry that discharges the match line to a virtual ground node rather than to ground potential during mismatch conditions. Because the electrical potential on the virtual ground node is greater than ground potential, power consumption associated with charging the match line back to a logic high state during the next compare operation is reduced.