An advertising system is disclosed. In one embodiment, the system includes a processor and a memory including application instructions for execution by the processor. The application instructions may include a visual analytics engine to analyze visual information including human activity and a content engine separate from the visual analytics engine to provide advertising content to one or more potential customers. Further, the instructions may include an interface module to enable information generated from analysis of the human activity by the visual analytics engine to be transferred to the content engine in accordance with a specification in which the information generated is characterized with a hierarchical, object-oriented data structure. Additional methods, systems, and articles of manufacture are also disclosed.