An apparatus and method for content display in a mobile terminal include: a sensing unit including a location determiner generating current location information of the mobile terminal including latitude, longitude and altitude; a content storage storing content items; a control unit controlling a process of storing, when a content item is created, the created content item together with location information in the content storage, setting a display region for content display, examining location information of stored content items, and displaying content items created at a place belonging to the display region in three dimensions; and a display unit displaying content items at corresponding places of the display region under control of the control unit.