A see-through head mounted-display and method for operating the display to optimize performance of the display by referencing a user profile automatically. The identity of the user is determined by performing an iris scan and recognition of a user enabling user profile information to be retrieved and used to enhance the user's experience with the see through head mounted display. The user profile may contain user preferences regarding services providing augmented reality images to the see-through head-mounted display, as well as display adjustment information optimizing the position of display elements in the see-though head-mounted display.