A tactile sensation is provided without exchanging a signal indicating a pressing load between a dual chip. A tactile sensation providing apparatus includes a touch sensor, a load detection unit for detecting a pressing load on the sensor, a tactile sensation providing unit for vibrating a face of the sensor, a tactile sensation provision control unit for controlling drive of the providing unit, and a main control unit for controlling an operation of the provision control unit based on an output of the sensor. The main control unit determines whether a predetermined area of the touch face is touched based on the output of the sensor and, when the area is touched, transmits a tactile sensation control instruction to the provision control unit. The provision control unit, upon receiving the instruction from the main control unit, controls drive of the providing unit based on the instruction and the pressing load.