A solar cell module according to the invention includes a solar cell; a light guiding portion including a first fluorescent substance having a faint color and that emits light having low luminosity factor, the light guiding portion absorbing part of light incident from the outside using the first fluorescent substance and transmitting a first light beam emitted from the first fluorescent substance toward the solar cell; and a converter disposed between the light guiding portion and the solar cell, the converter converting the first light beam incident from the light guiding portion into a second light beam to which the solar cell has higher spectral sensitivity than to the first light beam and causing the second light beam to be incident on the solar cell. Thus, when the solar cell module is used as a window, the solar cell module is highly transparent and highly efficiently generates power.