A method, an apparatus and an article of manufacture for masking a message on an electronic device. The method includes receiving a message on an electronic device, determining if a message category label is included in the message, mapping the message category to a corresponding masking format if a message category label is included in the message, extracting the content of the message to generate a message category if a message category label is not included in the message, wherein each message category generated corresponds to a masking format, and masking the message on the electronic device by transforming the message into the masking format that corresponds to the message category for the message.