Provided is a communication method by a management station in a wireless communication system. The method includes: receiving, from one or more stations (STAs), at least one advertising message including information on each STA; transmitting an invitation message to a specific STA among one or more STAs; establishing a link with the specific STA; and exchanging a frame with the specific STA. The link establishment includes performing association with the specific STA in order to exchange the frame with the specific STA.