According to one embodiment, a transmitting method transmits a start request for an authentication and key exchange from at least one of receivers to the transmitter, performs an authentication and key exchange for at least one of a first key common to the receivers and a second key peculiar to the at least one of the receivers, and encrypts the content by using a key shared by the transmitter and the at least one of the receivers to transmit the encrypted content to the at least one of the receivers.