A message broadcast system for broadcasting messages to user devices includes a cell broadcast center and a base station, the cell broadcast center including a first table associating the sender identifier of a message broadcast request with a message identifier information for identifying a message to be added to the message and corresponding to a priority for controlling the order of broadcast messages, and a transmission unit for transmitting a message including the message identifier information corresponding to the sender identifier to the base station, and the base station including a second table associating the message identifier information with a priority for controlling the order of broadcast messages, and a broadcast controlling unit for controlling the order of broadcast messages based on the priority corresponding to the message identifier information obtained from the message from the cell broadcast center.