Systems, methods, and computer-readable storage media that may be used to provide advertisements to multilingual users are provided. One method includes receiving a search query in the first language entered by the user into a search engine. The method further includes determining a plurality of languages understood by a user based on one or more inputs received from the user. The plurality of languages includes a first language and a second language. The method further includes identifying, using at least one processing circuit, first advertising content in the first language based on the search query. The method further includes identifying, using the at least one processing circuit, second advertising content in the second language based on the search query. The method further includes providing the first advertising content and the second advertising content to the user.