An image forming apparatus includes an apparatus body, a sheet feeder to load a roll body including a recording medium wound around, an image forming unit to form an image on the recording medium, and a conveyance unit including a conveyance belt to convey the recording medium drawn out from the roll body so as to oppose the recording medium to the image forming unit. The sheet feeder and the conveyance unit are integrated as a sheet feed conveyance unit. The sheet feed conveyance unit is configured to load the roll body in at least the sheet feeder and be drawable from the apparatus body to a position at which the conveyance belt is visible.