There are provided a light-emitting device for use in a backlight unit of a display apparatus equipped with a display panel, which can be made lower in profile and is capable of applying light to the display panel with uniformity in the brightness of the display panel in a planar direction of the display panel, as well as a display apparatus equipped with the light-emitting device. A backlight unit includes a plurality of light-emitting devices each having a printed substrate, a base support, an LED chip and a lens, and a reflective member surrounding the light-emitting device. A high-reflection portion is formed in a first reflective region of the reflective member.