Provided is a display apparatus and method. The display apparatus includes an image analyzer configured to generate information about an input image, an image classifier configured to classify the input image by using the information about the input image, and an image processor configured to generate a mapping function for outputting the input image by using the information about the input image and classification information regarding the input image, and to set a maximum brightness value of the input image to a maximum brightness value which is input to the mapping function.