A targeted advertising method for a video services system is presented herein. The method begins by determining that a mobile device is within local proximity to a video services receiver, using a wireless communication capability of the mobile device. In response to the determining, the method identifies a current user of the mobile device and accesses a subscriber profile for the current user. The subscriber profile includes user-specific targeted advertising data for the current user. The method continues by performing targeted advertising directed to the current user, wherein the performing is influenced by the user-specific targeted advertising data.