Invention Application
- Patent Title: ROAMING TARGETED ADVERTISING FOR A VIDEO SERVICES SYSTEM
- Patent Title (中): 用于视频服务系统的广告目标广告
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Application No.: US13711257Application Date: 2012-12-11
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Publication No.: US20140165094A1Publication Date: 2014-06-12
- Inventor: Christofer Hardy
- Applicant: ECHOSTAR TECHNOLOGIES L.L.C.
- Applicant Address: US CO Englewood
- Assignee: ECHOSTAR TECHNOLOGIES L.L.C.
- Current Assignee: ECHOSTAR TECHNOLOGIES L.L.C.
- Current Assignee Address: US CO Englewood
- Main IPC: H04N21/81
- IPC: H04N21/81

Abstract:
A targeted advertising method for a video services system is presented herein. The method begins by determining that a mobile device is within local proximity to a video services receiver, using a wireless communication capability of the mobile device. In response to the determining, the method identifies a current user of the mobile device and accesses a subscriber profile for the current user. The subscriber profile includes user-specific targeted advertising data for the current user. The method continues by performing targeted advertising directed to the current user, wherein the performing is influenced by the user-specific targeted advertising data.
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