A central control apparatus and method thereof include a traffic demand receiving unit, a traffic demand calculating unit, a base station efficiency calculating unit, and a base station management unit. The traffic demand receiving unit is configured to receive a required traffic demand and a current location of each of terminals. The traffic demand calculating unit is configured to calculate traffic of each of base stations to which a terminal is unassigned. The base station efficiency calculating unit is configured to calculate an energy efficiency of each of the base stations. The base station management unit configured to verify a base station with an optimum energy efficiency, to activate the base station with the optimum energy efficiency, and to assign the terminals of a corresponding region to the base station with the optimum energy efficiency.