Methods, systems, and apparatus, including computer programs encoded on a computer storage medium include actions of receiving a search query, the search query being received from a first user of a computer-implemented search service, receiving a search result that is responsive to the search query, the search result being representative of one or more resources, receiving a set of entities associated with the one or more resources, receiving a first set of entities associated with the first user, each entity in the first set of entities having been determined to be of interest to the first user, determining that one or more entities of the set of entities corresponds to one or more entities of the first set of entities and, in response, providing a first set of recommended content, the first set of recommended content comprising the one or more entities of the set of entities, providing a first search results page, the first search results page comprising the search result and digital content representative of recommended content provided in the first set of recommended content, the digital content providing a link to a resource of the one or more resources, and transmitting the first search results page for display to the first user.