公开(公告)号：US09298779B1

公开(公告)日：2016-03-29

申请号：US13943281

申请日：2013-07-16

Applicant: Google Inc.

Inventor： Yunkai Zhou ,  Jennifer J. Huang ,  Alexander Collins ,  Ian James Leader ,  Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

IPC: G06F17/30

CPC classification number: G06F17/30424 ,  G06F17/3087

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 识别响应于查询的搜索结果，其包括搜索结果的顶部集合中的第一搜索结果，第一搜索结果与第一实体相关联。 标识第一符合条件的内容项目以便与搜索结果一起呈现与第一实体相关联的第一合格内容项目。 识别组合的内容项目，其是第一搜索结果和第一合格内容项目的组合，并且响应于查询而被呈现为搜索结果。 组合的内容项目被增强，包括：识别与第一实体相关的实体，识别与相关实体相关联的内容项目，选择至少一个所识别的内容项目，以及使用来自所选内容项目的内容来增加组合的内容项目。

公开(公告)号：US20140188927A1

公开(公告)日：2014-07-03

申请号：US13729341

申请日：2012-12-28

Applicant: Google Inc.

Inventor： Emily K. Moxley ,  Sean Liu ,  Doug Sherrets ,  Max Ventilla

IPC: G06F17/30

CPC classification number: G06F16/951 ,  G06F16/9535

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium include actions of receiving a search query, the search query being received from a first user of a computer-implemented search service, receiving a search result that is responsive to the search query, the search result being representative of one or more resources, receiving a set of entities associated with the one or more resources, receiving a first set of entities associated with the first user, each entity in the first set of entities having been determined to be of interest to the first user, determining that one or more entities of the set of entities corresponds to one or more entities of the first set of entities and, in response, providing a first set of recommended content, the first set of recommended content comprising the one or more entities of the set of entities, providing a first search results page, the first search results page comprising the search result and digital content representative of recommended content provided in the first set of recommended content, the digital content providing a link to a resource of the one or more resources, and transmitting the first search results page for display to the first user.

Abstract translation: 包括在计算机存储介质上编码的计算机程序的方法，系统和装置包括接收搜索查询的操作，从计算机实现的搜索服务的第一用户接收的搜索查询，接收响应于 搜索查询，所述搜索结果表示一个或多个资源，接收与所述一个或多个资源相关联的一组实体，接收与所述第一用户相关联的第一组实体，所述第一组实体中的每个实体已被确定 确定该组实体中的一个或多个实体对应于第一组实体的一个或多个实体，并作为响应提供第一组推荐内容，第一组推荐的 包括所述一组实体中的一个或多个实体的内容，提供第一搜索结果页面，所述第一搜索结果页面包括搜索结果和数字 代表在第一组推荐内容中提供的推荐内容的内容，数字内容提供到一个或多个资源的资源的链接，以及将第一搜索结果页面发送给第一用户。

公开(公告)号：US09418121B2

公开(公告)日：2016-08-16

申请号：US13796915

申请日：2013-03-12

Applicant: Google Inc.

Inventor： Emily K. Moxley ,  Sean Liu

IPC: G06F17/30

CPC classification number: G06F17/30554 ,  G06F17/30244 ,  G06F17/30991

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for identifying resources responsive to a search query. One of the methods includes maintaining an index for a collection of resources, where each resource is associated with zero or more respective entity tags, and each entity tag includes a respective entity name, receiving a search query from a user device, identifying resources that satisfy the search query, determining that the search query satisfies one or more descriptive query criteria, processing each entity tag that is associated with a respective identified resource, generating a results page that includes user interface elements, each selectable by a user operating the user device to initiate an entity-specific search, and sending the results page to the user device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于识别响应于搜索查询的资源。 其中一种方法包括维护资源集合的索引，其中每个资源与零个或多个相应的实体标签相关联，并且每个实体标签包括相应的实体名称，从用户设备接收搜索查询，识别满足的资源 搜索查询，确定搜索查询满足一个或多个描述性查询标准，处理与相应识别的资源相关联的每个实体标签，生成包括用户界面元素的结果页面，每个用户界面元素可由操作用户设备的用户选择 发起特定于实体的搜索，并将结果页发送到用户设备。

公开(公告)号：US20150356627A1

公开(公告)日：2015-12-10

申请号：US14826709

申请日：2015-08-14

Applicant: Google Inc.

Inventor： Emily K. Moxley ,  Daniel W. Dulitz

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0254 ,  G06Q30/0277 ,  G06Q50/01

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for social media advertising. In one aspect, a method includes associating keywords with a social media network property of an advertiser, periodically obtaining from the social media network property content on the social media network property of the advertiser, receiving a keyword for an advertisement request for a user device, determining that the received keyword is one of the keywords associated with the social media network property and in response to the determination generating an advertisement responsive to the request, the advertisement including at least some of the content obtained from the social media network property, providing the advertisement for display on a user device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于社交媒体广告。 一方面，一种方法包括将关键词与广告主的社交媒体网络属性相关联，从社交媒体网络周期性地获取广告主的社交媒体网络属性上的属性内容，接收用户设备的广告请求的关键字， 确定所接收的关键字是与社交媒体网络属性相关联的关键词之一，并且响应于确定产生响应于该请求的广告，广告包括从社交媒体网络属性获得的至少一些内容，提供 用于在用户设备上显示的广告。

公开(公告)号：US20150026144A1

公开(公告)日：2015-01-22

申请号：US13943370

申请日：2013-07-16

Applicant: Google Inc.

Inventor： Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

IPC: G06F17/30

CPC classification number: G06Q30/0256 ,  G06F3/0482 ,  G06F3/04842 ,  G06F17/30424 ,  G06F17/30554 ,  G06F17/3056 ,  G06F17/30864 ,  G06Q30/0241

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 接收到一个搜索查询。 识别响应于查询的搜索结果，包括识别与品牌相关联的顶部搜索结果集合中的第一搜索结果。 至少部分地基于查询，一个或多个符合条件的内容项被识别以便响应于该查询与搜索结果一起传送。 确定何时至少一个符合条件的内容项目与与第一搜索结果相关联的品牌相同的品牌相关联。 第一搜索结果和所确定的至少一个合格内容项之一被组合成组合内容项，并且响应于该请求提供组合内容项作为搜索结果。

公开(公告)号：US20140280040A1

公开(公告)日：2014-09-18

申请号：US13796915

申请日：2013-03-12

Applicant: Google Inc.

Inventor： Emily K. Moxley ,  Sean Liu

IPC: G06F17/30

CPC classification number: G06F17/30554 ,  G06F17/30244 ,  G06F17/30991

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for identifying resources responsive to a search query. One of the methods includes maintaining an index for a collection of resources, where each resource is associated with zero or more respective entity tags, and each entity tag includes a respective entity name, receiving a search query from a user device, identifying resources that satisfy the search query, determining that the search query satisfies one or more descriptive query criteria, processing each entity tag that is associated with a respective identified resource, generating a results page that includes user interface elements, each selectable by a user operating the user device to initiate an entity-specific search, and sending the results page to the user device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于识别响应于搜索查询的资源。 其中一种方法包括维护资源集合的索引，其中每个资源与零个或多个相应的实体标签相关联，并且每个实体标签包括相应的实体名称，从用户设备接收搜索查询，识别满足的资源 搜索查询，确定搜索查询满足一个或多个描述性查询标准，处理与相应识别的资源相关联的每个实体标签，生成包括用户界面元素的结果页面，每个用户界面元素可由操作用户设备的用户选择 发起特定于实体的搜索，并将结果页发送到用户设备。

公开(公告)号：US09477711B2

公开(公告)日：2016-10-25

申请号：US13840568

申请日：2013-03-15

Applicant: Google Inc.

Inventor： Kavi J. Goel ,  Shashidhar A. Thakur ,  Jared L. Levy ,  Christina R. Dhanaraj ,  Eyal Carmi ,  John R. Provine ,  Emily K. Moxley

IPC: G06F7/00 ,  G06F17/30

CPC classification number: G06F17/30554 ,  G06F17/3053 ,  G06F17/30598 ,  G06F17/30696 ,  G06F17/30864 ,  G06F17/30867

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing knowledge panels. In one aspect, a method includes determining an entity that is referenced by a received search query. Content items relevant to the entity are identified. A set of knowledge modules is selected for presentation in a knowledge panel for the entity. The knowledge panel can be a portion of a search results page in which knowledge modules are presented. Data that causes the knowledge modules to be presented in the knowledge panel is provided to a user device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的用于提供知识面板的计算机程序。 一方面，一种方法包括确定由接收到的搜索查询引用的实体。 确定与实体相关的内容。 选择一组知识模块来呈现给实体的知识面板。 知识面板可以是提供知识模块的搜索结果页面的一部分。 使知识模块在知识面板中呈现的数据被提供给用户设备。

公开(公告)号：US09342839B2

公开(公告)日：2016-05-17

申请号：US13943370

申请日：2013-07-16

Applicant: Google Inc.

Inventor： Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F3/0482 ,  G06F3/04842 ,  G06F17/30424 ,  G06F17/30554 ,  G06F17/3056 ,  G06F17/30864 ,  G06Q30/0241

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 接收到一个搜索查询。 识别响应于查询的搜索结果，包括识别与品牌相关联的顶部搜索结果集合中的第一搜索结果。 至少部分地基于查询，一个或多个符合条件的内容项被识别以便响应于该查询与搜索结果一起传送。 确定何时至少一个符合条件的内容项目与与第一搜索结果相关联的品牌相同的品牌相关联。 第一搜索结果和所确定的至少一个合格内容项之一被组合成组合内容项，并且响应于该请求提供组合内容项作为搜索结果。