Embodiments include a program product and a method for providing responses to questions provided on a social media site. The method includes receiving, via a processor, a user question from a social networking site and decomposing and filtering the user question so that it can be further analyzed. The method also includes generating a list of most closely matched potential responders based on analysis of the user question and sending the most closely matched potential responders the user question. Upon receiving responses back from the most closest matched potential responders, these responses are aggregated by the processor in a final response format.