Methods and systems that facilitate data delivery to electronic devices are disclosed. One aspect pertains to data delivery to mobile devices. In one embodiment, a local server is provided at a particular location, such as at an establishment venue, etc. The local server can operate to locally wirelessly transmit data to mobile devices within its vicinity. Typically, the mobile devices are associated with persons (users) at the particular location. The mobile devices, or their users, can control, request or influence the particular data content being delivered. The local server can also provide customized data to the mobile devices, individually or as a group. The customization can be based on location, characteristics, interests, preferences and/or requests of the users of the mobile devices.