A parking assist control apparatus includes an obstacle detector that detects an obstacle around a vehicle; a parking operation assist unit that executes a parking operation assist for preventing a close approach between the obstacle and the vehicle when judges that a distance of the obstacle to the vehicle becomes equal-to or shorter-than a predetermined control start distance; a parking start judgment unit that judges a parking operation; a parking progress judgment unit that judges a parking progress degree during the parking operation judged by the parking start judgment unit; and a parking progress computing unit that reduces an assist control amount by the parking operation assist unit according to the parking progress degree judged by the parking progress judgment unit. According to the parking assist control apparatus, the parking operation assist for the obstacle around the vehicle can be executed more adequately.