A display apparatus includes a flexible display panel configured to display an image, and a bending control portion including a plurality of blocks on a rear side of the display panel, the plurality of blocks being connected to each other and rotated toward the display panel at a predetermined angle, wherein first side surfaces of the blocks are spaced part from each other at a first distance, first side surfaces of the blocks being adjacent to front surfaces of the blocks facing the display panel, wherein second side surfaces of the blocks are adjacent to each other and substantially parallel to each other, the second side surfaces of the blocks being adjacent to rear surfaces of the blocks opposite the front surfaces of the blocks, and wherein the blocks are rotatable toward the display panel with respect to a border therebetween, such that the first distance decreases.