Methods, systems, and computer program products are provided for delivering route information. One example method includes receiving a request from a user for a route from a starting point to a destination point, determining the route including route information defining the route, and classifying the route. Prior to the user embarking on the route, one or more content items are determined for presentation to the user based at least in part on the route information and the route classification, and the route information and the content items are delivered to the user responsive to the request.