Invention Application
US20140373048A1 REAL-TIME TOPIC-RELEVANT TARGETED ADVERTISING LINKED TO MEDIA EXPERIENCES
审中-公开
实时主题相关的广告连接到媒体经验
- Patent Title: REAL-TIME TOPIC-RELEVANT TARGETED ADVERTISING LINKED TO MEDIA EXPERIENCES
- Patent Title (中): 实时主题相关的广告连接到媒体经验
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Application No.: US13995995Application Date: 2011-12-28
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Publication No.: US20140373048A1Publication Date: 2014-12-18
- Inventor: Stanley Mo , Victor Szilagyi , Claudio J. Ochoa , Shannon R. Schroeder
- Applicant: Stanley Mo , Victor Szilagyi , Claudio J. Ochoa , Shannon R. Schroeder
- International Application: PCT/US11/67484 WO 20111228
- Main IPC: H04N21/81
- IPC: H04N21/81 ; H04N21/234
Abstract:
Methods and systems may involve receiving a real-time keyword associated with media content, and identifying modifier data associated with a user that encounters the media content. In addition, the real-time keyword and the modifier data may be transmitted to an advertising service, which may select a topic-relevant and user-specific advertisement based on the real-time keyword and the modifier data.
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