The present invention relates to a container having consumer friendly sides. The container has a front panel and a back panel, each having an exterior surface. A side sealed portion of the container is folded over and secured to the exterior surface of container. Securing the side sealed portion to the exterior surface of the container forms a smooth side with the portion of the container that is folded over, or flexed, to allow the side sealed portion to be secured to the front or back panel. A method for forming the container assembly, and a machine for manufacturing the container assembly are also disclosed.