The present invention provides a liquid-crystal-driving method of driving liquid crystal by causing a potential difference between a pair of electrodes provided for one of upper and lower substrates, wherein a DC image sticking and a flicker are sufficiently reduced, and a liquid crystal display device driven by using the liquid-crystal-driving method. The present invention relates to a method of driving liquid crystal by causing a potential difference between a pair of electrodes provided for one of upper and lower substrates. In the liquid-crystal-driving method, a driving operation of driving liquid crystal by causing a potential between a pair of electrodes is executed. In the driving operation, the absolute value of a second offset voltage is larger than that of a first offset voltage.