发明申请
US20150287102A1 SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES TO DEVICES BY ACCESSING ONE OR MORE AD DATABASES INCLUDING THIRD PARTY AD DATABASES USING AD SERVING TAGS 审中-公开
通过访问一个或多个AD数据库来向设备提供广告服务的系统和方法,包括使用AD服务标签的第三方AD数据库

  • 专利标题: SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES TO DEVICES BY ACCESSING ONE OR MORE AD DATABASES INCLUDING THIRD PARTY AD DATABASES USING AD SERVING TAGS
  • 专利标题(中): 通过访问一个或多个AD数据库来向设备提供广告服务的系统和方法,包括使用AD服务标签的第三方AD数据库
  • 申请号: US14260148
    申请日: 2014-04-23
  • 公开(公告)号: US20150287102A1
    公开(公告)日: 2015-10-08
  • 发明人: Arvind GuptaWayne ChanRaymond MyersBen ReiterRolando Abarca
  • 申请人: Arvind GuptaWayne ChanRaymond MyersBen ReiterRolando Abarca
  • 申请人地址: US CA San Francisco
  • 专利权人: VUNGLE, INC.
  • 当前专利权人: VUNGLE, INC.
  • 当前专利权人地址: US CA San Francisco
  • 主分类号: G06Q30/02
  • IPC分类号: G06Q30/02
SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES TO DEVICES BY ACCESSING ONE OR MORE AD DATABASES INCLUDING THIRD PARTY AD DATABASES USING AD SERVING TAGS
摘要:
Methods and systems are described for providing advertising services for devices by accessing one or more ad databases including third party ad databases using ad serving tags. In one embodiment, a system includes a storage medium to store one or more software programs and processing logic that is configured to execute instructions of at least one software program to receive an advertising request from a device upon the device having an ad play event for an initiated software application, send an ad call or request to an ad store having ad campaigns and ads, and receive an ad response from the ad store in response to the ad call or request. The ad response includes a payload with one or more ads or potential ad campaigns for being streamed to the device or an ad serving tag for accessing one or more third party ad databases.
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