公开(公告)号：US20150287088A1

公开(公告)日：2015-10-08

申请号：US14260151

申请日：2014-04-23

申请人： Arvind Gupta ,  Wayne Chan ,  Raymond Myers ,  Ben Reiter ,  Rolando Abarca

发明人： Arvind Gupta ,  Wayne Chan ,  Raymond Myers ,  Ben Reiter ,  Rolando Abarca

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0257 ,  G06Q30/0267 ,  G06Q30/0277

摘要： Methods and systems are described for providing advertising services for devices based on at least one configurable. In one embodiment, a system sends an ad call or request to an ad store having ad campaigns and ads and receives an ad response from the ad store in response to the ad call or request. The ad response includes a payload with at least one ad for being streamed to the device or an ad serving tag for accessing one or more third party ad databases. The system determines, based on at least one configurable parameter including at least partially based on a cache window, whether to use at least one ad located on a device, at least one ad streamed from the ad store to the device, or at least one ad streamed from the one or more third party databases using the ad serving tag.

摘要翻译： 描述了用于基于至少一个可配置来为设备提供广告服务的方法和系统。 在一个实施例中，系统向具有广告活动和广告的广告商店发送广告呼叫或请求，并响应于广告呼叫或请求从广告商店接收广告响应。 广告响应包括至少一个广告的有效载荷，用于流式传输到设备或用于访问一个或多个第三方广告数据库的广告投放标签。 系统基于至少部分地基于高速缓存窗口的至少一个可配置参数来确定是否使用位于设备上的至少一个广告，至少一个从广告存储流到设备的广告，或者至少一个 使用广告投放标签从一个或多个第三方数据库流式传输。

公开(公告)号：US20150287102A1

公开(公告)日：2015-10-08

申请号：US14260148

申请日：2014-04-23

申请人： Arvind Gupta ,  Wayne Chan ,  Raymond Myers ,  Ben Reiter ,  Rolando Abarca

发明人： Arvind Gupta ,  Wayne Chan ,  Raymond Myers ,  Ben Reiter ,  Rolando Abarca

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0257 ,  G06Q30/0267 ,  G06Q30/0277

摘要： Methods and systems are described for providing advertising services for devices by accessing one or more ad databases including third party ad databases using ad serving tags. In one embodiment, a system includes a storage medium to store one or more software programs and processing logic that is configured to execute instructions of at least one software program to receive an advertising request from a device upon the device having an ad play event for an initiated software application, send an ad call or request to an ad store having ad campaigns and ads, and receive an ad response from the ad store in response to the ad call or request. The ad response includes a payload with one or more ads or potential ad campaigns for being streamed to the device or an ad serving tag for accessing one or more third party ad databases.

摘要翻译： 描述了通过使用广告投放标签访问一个或多个广告数据库（包括第三方广告数据库）来为设备提供广告服务的方法和系统。 在一个实施例中，系统包括用于存储一个或多个软件程序和处理逻辑的存储介质，所述存储介质被配置为执行至少一个软件程序的指令，以在设备具有广告播放事件时从设备接收广告请求 发起软件应用程序，向具有广告系列和广告的广告商店发送广告呼叫或请求，并根据广告呼叫或请求从广告商店收到广告响应。 广告响应包括一个有效载荷，其中包含一个或多个广告或潜在的广告活动，用于流式传输到设备或用于访问一个或多个第三方广告数据库的广告投放标签。

公开(公告)号：US20150287083A1

公开(公告)日：2015-10-08

申请号：US14260146

申请日：2014-04-23

申请人： Arvind Gupta ,  Wayne Chan ,  Raymond Myers ,  Ben Reiter ,  Rolando Abarca

发明人： Arvind Gupta ,  Wayne Chan ,  Raymond Myers ,  Ben Reiter ,  Rolando Abarca

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0257 ,  G06Q30/0267 ,  G06Q30/0277

摘要： Methods and systems are described for providing advertising services to devices. In one embodiment, a system receives an advertising request from a device upon the device having an ad play event for an initiated software application. The system determines a bandwidth for a connection between the system and the device and determines whether at least one ad located on the device or at least one streamed ad will be displayed on the device for the ad play event based on at least one configurable parameter including at least one of the bandwidth for the connection between the device and the ad server, device characteristics, user characteristics, and a service level agreement.

摘要翻译： 描述了为设备提供广告服务的方法和系统。 在一个实施例中，系统在设备具有用于发起的软件应用的广告播放事件时从设备接收广告请求。 系统确定系统和设备之间的连接的带宽，并且基于至少一个可配置参数来确定位于设备上的至少一个广告或至少一个流式广告是否将被显示在用于广告播放事件的设备上，包括 用于设备和广告服务器之间的连接的带宽中的至少一个，设备特征，用户特征以及服务级别协议。

公开(公告)号：US20160292742A1

公开(公告)日：2016-10-06

申请号：US14677962

申请日：2015-04-02

申请人： Daniel Kang ,  Raymond Myers ,  Sasha Solomon ,  Christine Donovan ,  Ben Reiter

发明人： Daniel Kang ,  Raymond Myers ,  Sasha Solomon ,  Christine Donovan ,  Ben Reiter

IPC分类号： G06Q30/02 ,  G06F17/30 ,  H04L29/08 ,  G06F3/0484 ,  G06F3/0485

CPC分类号： G06Q30/0267 ,  G06F3/04842 ,  G06F3/04847 ,  G06F3/0485 ,  G06F17/3053 ,  G06F2203/011 ,  H04L67/1097 ,  H04L67/2842

摘要： Methods and systems are described for dynamic ad selection of ads stored on a device. In one embodiment, a device includes a storage medium to store software programs including advertising services software and software applications. Processing logic is coupled to the storage medium and a display device. The processing logic is configured to execute instructions of at least one of the software programs to receive user input for initiating a software application on the device, determine attributes for the device including software applications currently operating in the storage medium and placement information for the initiated software application, and dynamically select one of the video ads stored on the device based on the attributes including software applications currently operating in the storage medium and placement information for the initiated software application.

摘要翻译： 描述用于动态广告选择存储在设备上的广告的方法和系统。 在一个实施例中，设备包括用于存储包括广告服务软件和软件应用的软件程序的存储介质。 处理逻辑耦合到存储介质和显示设备。 所述处理逻辑被配置为执行所述软件程序中的至少一个的指令以接收用于在所述设备上发起软件应用的用户输入，确定所述设备的属性，所述设备包括当前在所述存储介质中操作的软件应用和所述发起的软件的位置信息 并且基于包括当前在存储介质中操作的软件应用的属性以及用于所启动的软件应用的布局信息来动态地选择存储在设备上的视频广告之一。

公开(公告)号：US09818134B2

公开(公告)日：2017-11-14

申请号：US14677962

申请日：2015-04-02

申请人： Daniel Kang ,  Raymond Myers ,  Sasha Solomon ,  Christine Donovan ,  Ben Reiter

发明人： Daniel Kang ,  Raymond Myers ,  Sasha Solomon ,  Christine Donovan ,  Ben Reiter

IPC分类号： G06Q30/02 ,  G06F3/0484 ,  G06F3/0485 ,  G06F17/30 ,  H04L29/08

CPC分类号： G06Q30/0267 ,  G06F3/04842 ,  G06F3/04847 ,  G06F3/0485 ,  G06F17/3053 ,  G06F2203/011 ,  H04L67/1097 ,  H04L67/2842

摘要： Methods and systems are described for dynamic ad selection of ads stored on a device. In one embodiment, a device includes a storage medium to store software programs including advertising services software and software applications. Processing logic is coupled to the storage medium and a display device. The processing logic is configured to execute instructions of at least one of the software programs to receive user input for initiating a software application on the device, determine attributes for the device including software applications currently operating in the storage medium and placement information for the initiated software application, and dynamically select one of the video ads stored on the device based on the attributes including software applications currently operating in the storage medium and placement information for the initiated software application.