A data management service identifies sensitive data stored on enterprise databases according to record classification rules that classify a data record as having a sensitive data type if the data record includes fields matching at least one of the record classification rules. Methods and systems rely on a set of impact factors each having a set of set of value bands representing a range for the impact factor and a corresponding value (between 0 and 1). The factors, ranges, and values all are customizable for an organization. Impact scoring calculations take into account each of the impact factors, and each is weighted to represent a specific risk perception or assessment type. A similar impact scoring is applied to data quality using volume of data as a key attribute of the quality.