The present invention discloses a method for scheduling user equipment on a full-duplex cellular network, including: determining a pairing set for each piece of user equipment in a cell, where a pairing parameter of the piece of user equipment and any piece of user equipment that is in the pairing set of the piece of user equipment meets a preset threshold; and selecting, when a piece of user equipment is scheduled to perform data transmission, another piece of user equipment from a pairing set of the piece of user equipment to perform data transmission in an opposite direction. Embodiments of the present invention further provide a corresponding apparatus. According to the technical solution of the present invention, existing spectrum resources can be utilized more thoroughly and spectrum utilization efficiency of wireless access can be improved.