Embodiments of apparatus and methods for providing recommendations based on environmental data and associated contextual information are described. In embodiments, an apparatus may include a data collector to receive environmental data and an analysis module to identify a behavioral model of the first user based at least in part on the environmental data associated contextual information of the first user. The apparatus may further include a recommendation module to provide a recommendation to the first user based at least in part on the behavioral model of the first user and/or environmental data for a second user. Other embodiments may be described and/or claimed.