There is provided an image display apparatus having high contrast and making it difficult to visually observe its conductive pattern despite including a metal nanowire or a metal mesh. An image display apparatus of the present invention includes: a circularly polarizing plate, a transparent conductive film, and a display element comprising a reflector made of a metal in the stated order from a viewer side, wherein: the transparent conductive film comprises a transparent base material and a transparent conductive layer arranged on at least one side of the transparent base material; the transparent base material has an in-plane retardation Re of from 1 nm to 100 nm; and the transparent conductive layer comprises a metal nanowire or a metal mesh.