The techniques introduced here provide for network assisted device-to-device communication for peer-to-peer applications. The techniques include registering a user's peer-to-peer application identifier with a peer-to-peer application server, registering a user's peer-to-peer application ID with a device-to-device server, sending a peer-to-peer service request to the peer-to-peer application server, and receiving network assistance in discovering a peer with the desired P2P content/service and establishing a device-to-device communication arrangement for exchange of peer-to-peer services. The network assistance is provided over the user plane.