A method and a device for performing a proximity service (ProSe) in a wireless communication system are disclosed. A method by which a user equipment (UE) performs a ProSe in a wireless communication system, according to one embodiment of the present invention, can comprise the steps of: determining whether a ProSe operation is enabled at a current location of the UE, on the basis of ProSe feature support related information; performing an evaluation related to the performance of the ProSe operation by using information on proximity criteria if the ProSe operation is enabled; and performing the ProSe operation if the evaluation result satisfies the proximity criteria.