A communication method used in a terminal is provided that includes a front camera and a back camera. The communication method includes switching between the front camera and the back camera according to an orientation of the terminal, and performing visible light communication by using the front camera or the back camera, which is selected in the switching. The performing of visible light communication includes capturing a first subject that is changing in luminance by using the front camera and obtaining a first image when the front camera is used, capturing a second subject by using the back camera and obtaining a second image when the back camera is used, and obtaining specified information that is related to the first subject or the second subject.