A system is configured to employ a handheld device to provide feedback for use improving performance of an athlete performing an athletic act. The system includes a sensing system configured for inclusion in an item of athletic equipment, a database and a feedback module included the handheld device. The sensing system is configured to measure performance data when the item of athletic equipment is employed by the athlete in performing the athletic act. The database is configured to store performance data for items of athletic equipment previously employed by athletes. The feedback module is configured to wirelessly receive the performance data measured by the sensing system. The feedback module accesses the database including the stored performance data and generates a recommended adjustment for the athlete based on the identification of the item of athletic equipment, the measured performance data and the stored performance data.