Aspects of the present disclosure relate to a system comprising a computer-readable storage medium storing at least one program and a method for optimizing and controlling the physical and business aspects of an industrial system. In example embodiments, the method may include assessing criteria to be applied to an industrial system, and generating simulation scenarios based on the criteria. The method may further include simulating each of the simulation scenarios over a period of time to generate simulated physical aspects and simulated business aspects of the industrial system for each of the plurality of simulation scenarios. The method may further include identifying at least one of the simulation scenarios for use with the industrial system based on a comparison of the simulated physical aspects and the simulated business aspects corresponding to each simulation scenario.