Technologies are generally described for systems, devices and methods effective to generate augmented image data. In some examples, a first device may receive first data from a second device. The first data may include data related to an image associated with the first device, such as an image of a user using the first device. The first device may apply an augmented reality skin to the first data to generate second data. The second data may relate to an augmented image associated with the first device. The first device may send the second data to the second device. The second device may then display the second data.