In an existing camera, a control program of a whole camera including a control program for controlling a lens group and a sensor needs to be entirely created by a camera manufacturer, which increases the number of man-hours of product development. According to one embodiment, in a lens module system, a lens module includes a lens group, an image sensor and a module control unit. Image feature information representing a feature of image information taken is output from the image sensor, and the module control unit controls a component of the lens group based on the image feature information.