According to one embodiment, a liquid crystal display device includes a first substrate, a second substrate, a liquid crystal layer, a driver and a control circuit. The control circuit is configured to cause the driver to carry out one of an ordinary driving and an intermittent driving, which is set by switching. The control circuit supplies signals to a plurality of pixel electrodes of each of columns of the pixel electrodes in each of frame periods in the intermittent driving, the supplied signals having polarities inverted in units of at least one row.