A bulb lamp structure includes a base, a seat, a circuit board, and a bulb housing, and further includes a plurality of chips on which LEDs are mounted, a heat dissipater, and a double-sided board. The seat has a lower rim in which an air inlet opening is formed. The heat dissipater has a lower portion forming an annular hood that has an upper end on which a plurality of plate-like substrates is arranged to circumferentially delimit a chamber in communication with the air inlet opening of the seat. The chips are respectively mounted on outside surfaces of the substrates. The bulb housing has a top end having a central portion in which a ventilation hole is formed to correspond to an air outlet opening formed in a top of the heat dissipater. A large illumination angle can be effectively realized and automatic production can be facilitated.