According to an embodiment, an organic electroluminescent device includes a first electrode that is optically transparent and has a first region and a second region; an insulation layer that has insulation parts formed of a translucent insulation material on the first and second regions, the insulation parts arranged per unit of surface area are equal in number between the first and second regions; an organic layer provided on at least the first region of the first electrode via the insulation layer; and a second electrode formed on the organic layer, having conductive parts each of which is light-reflective and openings. Each of the openings overlaps at least two of the insulation parts.