Device for packaging and applying a product, especially a cosmetic product, comprising a container (10) containing the product to be applied and an applicator comprising a wand provided at one end with an application member, the assembly formed by the wand and the application member extending along a non-rectilinear longitudinal axis, and a wiping member (30) borne by the container (10) in order to wipe the wand and the application member when the latter is removed from the container, the wiping member (30) comprising a tubular mounting skirt (31), in contact with a wall (12) of the container, and a wiping lip (71, 72) comprising a tubular-shaped portion (71) having a length (k) greater than or equal to its internal diameter (Dint), extending axially beyond the mounting skirt (31) towards the bottom of the container.