A method, computer program product and computer system are provided to determine an identifier for a product. A processor compares a plurality of attributes of the product to a hierarchical map of attributes. A processor determines a first portion of the identifier for the product based, at least in part, on a rule associated with the first attribute. A processor determines a second portion of the identifier for the product based, at least in part, on a rule associated with the second attribute. A processor determines an order of the first portion of the identifier and the second portion of the identifier based, at least in part, on the order of the first attribute and the second attribute in the hierarchical map of attributes.