Methods and systems of the present disclosure provide techniques for analyzing behavior of and triggering action for a definable group. In an embodiment, a method may identify a group based on a Sankey diagram. For example, a group may include those users belonging to a journey or path of the Sankey diagram. The method may analyze behavior of the group, e.g., whether a group characteristic meets a pre-definable condition. The method may perform an action for the group. In an embodiment, the method may automatically identify group members and/or automatically perform at least one action for the group members based on satisfaction of the pre-definable condition.