Embodiments of the present invention provide a cell reselection method and a mobile terminal. The method includes: in a process of cell reselection, if learning through determining that a current serving cell is a high-quality cell, choosing to continue to camp on the serving cell, where the high-quality cell is a cell satisfying a determining rule for promoting a cell to a high-quality cell. According to the embodiments of the present invention, a cell satisfying a determining rule for promoting a cell to a high-quality cell is managed as a high-quality cell, and in a process of cell reselection, if a current serving cell is a high-quality cell occurs, a processing manner of continuing to camp on the current serving cell is selected, reducing frequent handovers between cells, improving service quality of a service, and reducing power consumption of a mobile terminal.