An optical content display system includes a plurality of movable light sources. The optical content display system displays a content using the plurality of light sources. Each of the plurality of light sources includes a display device, a position detector that detects a position of the light source, a storage device storing content information in which a plurality of parts of the content are associated with a plurality of positions at which the plurality of parts are to be displayed, and a control circuit that refers to the content information stored in the storage device, obtains data regarding one of the plurality of parts of the content corresponding to the position of the light source detected by the position detector, and displays the obtained data on the display device.