The present invention relates to a coating composition comprising at least one binder (A) comprising at least one polymeric resin (A1) and at least one crosslinking agent (A2), at least one anticorrosion pigment (B), and at least one organic solvent (C), where (B) is an alloy of Zn and Mg and optionally at least one further metal and/or semimetal, the coating composition having a pigment volume concentration (PVC) in a range from 5.0% to 25.0%, and comprising the anticorrosion pigment (B) in an amount in a range from 5.0 to 25.0 wt %, based on the total weight of the coating composition, to the use thereof for the at least partial coating of a metallic substrate with a primer coat, to a method for the at least partial coating of such a substrate with such a primer coat, to a substrate at least partially coated therewith, and to a component or article produced from such a substrate.