An information provision system includes: a reading section that reads an information code; a situation acquisition section that acquires a situation when the information code is read by the reading section; a determination section that determines a situation when the information code is read, based on (i) read information that is obtained by decoding the information code that is read and (ii) the situation acquired by the situation acquisition section; a provided information generation section that generates provided information that is different from the read information, the provided information matching with the situation when the information code is read; and a provision section that provides the provided information that is generated.